Counter display for gift sets

Buy one get one free (BOGO)

Perfume manufacturers often rely on bundle promotions to boost sales of beauty products. This allows them to specifically shift attention from individual products to other items in the same line.

This counter display is a typical example of a free gift promotion in retail. Clearly structured and organized by product category, it provides a quick overview of various brands and products even in a small space. The promotion behind it: When purchasing one of the featured fragrances, the customer receives a complimentary travel-size bottle of matching shower gel. Since the shower gel is placed right next to the respective perfume, the purchasing decision is made even easier.

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